- high
- /haɪ/ adjective1. tall● The shelves are 30 cm high.● The door is not high enough to let us get the machines into the building.● They are planning a 30-storey-high office block.2. large, not low● High overhead costs increase the unit price.● High prices put customers off.● They are budgeting for a high level of expenditure.● High interest rates are crippling small businesses.♦ high sales a large amount of revenue produced by sales♦ high taxation taxation which imposes large taxes on incomes or profits♦ highest tax bracket the group which pays the most tax♦ high volume (of sales) a large number of items sold3.♦ the highest bidder the person who offers the most money at an auction● The tender will be awarded to the highest bidder.● The property was sold to the highest bidder.■ adverb♦ prices are running high prices are above their usual level■ nouna point where prices or sales are very large● the highs and lows on the Stock Exchange● Prices have dropped by 10% since the high of January 2nd.● Prices have dropped by 10% since the January 2nd high.♦ sales volume has reached an all-time high the sales volume has reached the highest point it has ever been at▪▪▪‘American interest rates remain exceptionally high in relation to likely inflation rates’ [Sunday Times]▪▪▪‘…faster economic growth would tend to push US interest rates, and therefore the dollar, higher’ [Australian Financial Review]▪▪▪‘…in a leveraged buyout the acquirer raises money by selling high-yielding debentures to private investors’ [Fortune]
Marketing dictionary in english. 2015.